The Need to Lead

Leadership is not about rank or position; it is about taking responsibility and driving action when it matters most. Inspired by The Need to Lead, the newest book from Dave Berke and the Echelon Front team, this collection is built for those who choose to step up, take ownership, and lead.

Explore limited-edition apparel, signed books, and gear that reflect the mindset of Extreme Ownership and the principles taught by Echelon Front instructors. Each piece in this collection serves as a reminder that leadership is a choice, and that choice starts with you.

Whether you are leading a team, a family, or yourself, The Need to Lead Collection represents the standard of discipline, humility, and accountability that drives success. Lead. Win. Repeat.